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Tarana is a Sanskrit term meaning the raft between two lives that, according to
eastern philosophy, are like pearls on a string, symbolising the whole entity of our
existence.
Tarana is the vehicle for a safe transition between two phases of our life journey, where each phase is established on the basis of the preceding one, accumulating experience and maturity. Tarana as a verb stands for support in overcoming difficulties.
Tarana works with political systems, governmental administrations and private companies in the context of innovation.
We see innovation as the driving force behind entrepreneurial success, as the most important prerequisite of all for qualified workplaces in the future and therefore for a strong and sustainable economy.
An innovation system is much more than technology transfer, spin-offs and clusters, although these are important elements. Innovation requires a culture and a framework in which ideas, solutions and resources come together without obstacles.
The role of a government is to offer a reliable and strong innovation policy which ensures that this can happen. The goal is and always will be the innovative company and the people who work in it.
Tarana has been consistently committed to innovation policy and its practical implementation over the past 20 years. In companies, research institutions and governmental entities.
This means:
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working on cultural aspects of a system;
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strategic and structural adjustments;
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introduction of apporpriate management systems such as agile circle models, process or project organisations, quality management systems, etc.;
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establishment of leadership responsibility in innovation systems;
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balance between top down and bottom up impulses;
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balance of forces in decentralized systems;
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inclusion of important framework conditions such as intellectual properties and innovation promoting norms;
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inspiration by systems in other sectors and countries.
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